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Crafting a Lasting Impression with Rich, Inviting Colours
Green’s Floors is a flooring and carpet company that launched in 2023, with a mission to bring a fresh approach to high-quality flooring solutions.
When we partnered with Green’s Floors, the goal was to create a brand identity that would immediately resonate with customers and reflect the company’s craftsmanship and commitment to excellence.
We developed a logo featuring deep, rich forest greens paired with a gradient gold outline and the patterned white middle. This combination not only conveys a sense of quality and warmth but also creates a memorable visual impact that’s both striking and inviting.
The square and striped icon subtly symbolises the flooring and carpet service, blending simplicity with meaning and establishing Green’s Floors as a company with both modernity and authenticity.
Stylish & Professional: Apparel That Represents Quality
To ensure brand consistency across all touchpoints, we extended the design elements to various applications. For the t-shirt design, we wanted something that employees could wear with pride, so we used the forest green as the base colour, accented with the gradient gold and white logo on the chest.
This provides a look that is both professional and approachable, making the brand easily recognisable on job sites and during customer interactions.
The design is straightforward but impactful, representing Green’s Floors' dedication to high standards in a simple, stylish way.
Mobile Visibility & Memorable Details: The Perfect Brand Experience
For the van and business card designs, we focused on maximising visibility and creating an unforgettable first impression. The van features a sleek layout with the dark forest green as the primary color, the logo placed prominently on the sides, and subtle striping elements that hint at the flooring patterns. This not only reinforces brand recognition on the road but also serves as a mobile advertisement that turns heads.
The business cards carry the same cohesive theme, with a clean, sophisticated look that includes the square icon and the brand colors.
Overall, this cohesive branding approach has given Green’s Floors a professional, standout presence that leaves a lasting impression on everyone who encounters it.
Performance Pickleball Paddle Design
These pickleball paddles were designed from the ground up, balancing performance requirements with strong visual identity.
From shape, surface materials, and specifications through to graphics, colour, and finish, each design considers how the paddle plays as much as how it looks.
Developed as part of the VooDink lineup, the work reflects a focus on real on-court testing, clear design intent, and building products that feel distinctive without compromising performance.
Green's Floors
Brand Identity | Logo Design | Business Card Design | T-shirt Design | Van Design | Letterhead Design
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