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Good Peel
Brand Identity | Logo Design | Loyalty Card Design | Product Design | Logo Animation | Illustrations
A Heartfelt Brand Bursting with Vibrant Colours
Good Peel, a smoothie brand launched in 2023, set out to bring vibrant, heart-healthy products to the market with a unique, memorable identity.
We collaborated with Good Peel to develop an eye-catching brand that would immediately connect with viewers. Using a mix of bright, fruity colours—think reds, purples, and pinks—we created a palette that captures the essence of fresh, wholesome ingredients. The logo, a heart shape cleverly formed from an apple peel, is simple yet impactful, symbolising both the brand’s product and its commitment to promoting health and self-care.
It beautifully embodies the essence of "Good Peel" as a smoothie brand with a message: to inspire better care for the heart and body.
Playful Bottle Designs that Showcase Fresh Flavours
The bottle design extends the brand’s cheerful aesthetic, with each flavour showcasing a unique combination of colours and playful, hand-illustrated fruit elements. The illustrated artwork of fruits creates a lively visual that draws attention and hints at the delicious flavours within each bottle.
Every bottle is a miniature work of art, connecting customers with the brand’s upbeat, heart-centered message in a personal and engaging way. The design also ensures brand consistency, making Good Peel easily recognisable on store shelves and within consumers' hands.
Bringing the Brand to Life with a Fun Logo Animation
To add a final creative touch, we developed an animated logo reveal that brings Good Peel’s fun and lively spirit to life.
In the animation, fruits are blended together, building anticipation before bursting out of the blender in a colorful explosion, capturing the energy and excitement of a Good Peel smoothie. This dynamic reveal showcases the brand’s personality and adds a memorable flair that resonates with its health-conscious, enthusiastic audience.
The animated logo has become an essential component of Good Peel’s digital presence, bringing the brand story full circle and adding a playful edge that aligns perfectly with its mission.
Performance Pickleball Paddle Design
These pickleball paddles were designed from the ground up, balancing performance requirements with strong visual identity.
From shape, surface materials, and specifications through to graphics, colour, and finish, each design considers how the paddle plays as much as how it looks.
Developed as part of the VooDink lineup, the work reflects a focus on real on-court testing, clear design intent, and building products that feel distinctive without compromising performance.
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