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Vigour Mobility
Brand Identity | Business Card Design | Booklet Design | Envelope Design | Letterhead Design | Website Design
A Brand Built on Care and Clarity
Vigour Mobility is a lifestyle care brand focused on supporting elderly and disabled individuals with practical, everyday mobility solutions. From a design perspective, the aim was to create something that felt caring, trustworthy, and easy to engage with.
The logo icon combines a heart with a medical cross at its centre — a simple but meaningful way to represent both compassion and care. This is supported by a calming green-blue as the primary background colour, paired with orange and white in the logo to introduce warmth, clarity, and contrast. The overall palette works together to create a soft, approachable feel that’s easy on the eye and accessible across all touchpoints.
Simple, Elegant Product Showcasing
For the product booklets, the focus was on showcasing the range in a way that feels clear and considered, rather than overwhelming. With a wide selection of mobility products available, the layout was designed to be simple, structured, and easy to navigate.
Subtle flowing wave patterns were introduced as a design detail — adding a sense of movement and softness without distracting from the content. The balance between clean layouts and gentle visual elements helps guide the viewer through the pages naturally, keeping the experience calm and engaging.
Consistent Design Across Every Touchpoint
Across the wider brand identity — including envelopes, business cards, letterheads, and the website — everything was designed to feel consistent and cohesive.
The goal was to create a visually calm, accessible space that reflects the brand’s purpose and makes it easy for users to interact with. By keeping the design clean, uncluttered, and aligned throughout, it encourages users to spend more time exploring the products and feeling confident in what they’re viewing. The result is a brand experience that feels thoughtful, supportive, and genuinely built around the needs of its audience.
Performance Pickleball Paddle Design
These pickleball paddles were designed from the ground up, balancing performance requirements with strong visual identity.
From shape, surface materials, and specifications through to graphics, colour, and finish, each design considers how the paddle plays as much as how it looks.
Developed as part of the VooDink lineup, the work reflects a focus on real on-court testing, clear design intent, and building products that feel distinctive without compromising performance.
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