A-B Services
Brand Identity | Logo Design | Business Card Design | Letterhead Design | Website Design
The Brand
A-B-Services is a Kent-based accountancy business supporting individuals and businesses with their everyday accounting needs. The brand needed to feel professional and trustworthy without becoming overly corporate or unapproachable.
The Goal
Create a clear and consistent identity that made accountancy feel more friendly, straightforward and accessible, while giving A-B-Services a professional presence that could grow alongside the business.
My Role
I’ve worked closely with Eddie at A-B-Services from the early stages of the business, developing the brand identity, website and wider marketing materials, as well as providing ongoing creative and social media support.
Brand Identity
With Accounting & Bookkeeping Services being a long and slightly tricky name to work with visually, the identity needed a simple, clear and professional logo that could represent the business without always relying on the full name. I created a custom ABS monogram, combining the A, B and S into one recognisable mark that could stand on its own and remain effective across smaller applications such as social profiles, stationery and digital assets.
The royal navy, pink-red and off-white colour palette works together to create a professional but eye-catching identity, helping the brand stand out from more traditional accountancy businesses. The overall direction was also designed around Eddie’s personality and approach to his services, balancing trust and professionalism with a more friendly and approachable feel.
Brand Guidelines
The brand guidelines bring all of the A-B-Services visual elements together, setting clear rules for how the logo, colours, typography and supporting graphics should be used. For a professional accountancy business, consistency is especially important as it helps build trust, credibility and recognition with clients.
Having these guidelines in place means A-B-Services can maintain the same professional look across everything from the website and social media to documents, stationery and marketing materials as the business continues to grow.
Web Design
I designed and built a simple one-page website for A-B-Services, giving the business a professional online presence while keeping everything clear and easy to navigate. The site introduces Eddie and his services, clearly displays his different pricing packages, and includes an in-depth enquiry form to capture the key information needed from potential clients before getting in touch.
The wider brand identity is carried consistently throughout the site, with a fully responsive design across desktop, tablet and mobile. The result is a straightforward, professional website that makes it easy for potential clients to understand the services, compare packages and make an enquiry.
Performance Pickleball Paddle Design
These pickleball paddles were designed from the ground up, balancing performance requirements with strong visual identity.
From shape, surface materials, and specifications through to graphics, colour, and finish, each design considers how the paddle plays as much as how it looks.
Developed as part of the VooDink lineup, the work reflects a focus on real on-court testing, clear design intent, and building products that feel distinctive without compromising performance.
