Good Peel
Brand Identity | Logo Design | Loyalty Card Design | Product Design | Logo Animation | Illustrations
The Brand
Good Peel is a fresh and playful smoothie brand built around fruit, health and positive everyday choices. The identity combines bold colours, organic shapes and personality to create a brand that feels healthy and natural without becoming too serious or clinical.
The Goal
Create a fun, recognisable identity and packaging style that would stand out on the shelf while clearly communicating the fresh and fruity nature of the drinks. The brand needed to feel energetic, approachable and flexible enough to grow across different flavours and products.
My Role
I developed the brand identity and overall visual direction, from the heart-shaped fruit peel logo through to the colour palette, fruit illustrations and bottle packaging. I also explored how the identity could move and interact through animation and supporting brand assets, creating a complete visual style around the product.
Brand Identity
The Good Peel identity was designed to feel fresh, positive and full of personality, creating a look that immediately connects with the colourful and natural qualities of the product.
The heart-shaped fruit peel mark brings together the ideas of fruit, health and making better choices in a simple, memorable symbol. Combined with bold typography, bright colours and organic shapes, the identity gives Good Peel a fun and approachable personality without losing the clean feel expected from a health-focused product.
Bottle Design
I brought the identity to life across a range of smoothie bottle packaging, creating a system that allows each flavour to have its own individual look while still clearly belonging to the wider Good Peel range.
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Different colours, fruits and supporting graphics help customers quickly distinguish between flavours, while the consistent layout and branding keep everything connected. The overall aim was to create packaging that feels fresh, energetic and eye-catching on the shelf.
Bringing the Brand to Life
I also explored how Good Peel could work beyond static branding and packaging through motion, animation and supporting graphics.
Bringing elements such as the logo, fruit and illustrations to life through movement gives the brand an even more energetic personality and creates a strong visual style for social media and digital campaigns. This helped turn Good Peel from a simple smoothie packaging concept into a wider brand identity with plenty of room to grow.
